*Qualitative survey with leading key persons in
the specificbusiness area the company wants to enter
*Understand the market for
introduction of personnel
*Market size, competitive research, market
characteristics, trend, consumer tendency,
potential/prediction of the market in the future
*Multilateral attitude survey through
individual interviews of hypothetical target
*Verification survey based on presumed
entry strategy

Sales test and analysis
Test marketing using mass media
Test marketing limiting conditions
Group interview asking frank opinions
among peers
Individual sampling monitor survey where
impressions of individuals not influenced
by others are asked
Continued use (of the product) by marketing
planner closely resembling the target
(minimum 1 week to maximum 1 month)

Concept and development
*Verification of results
Development of the sales concept which enables
to gain the market share in a short period of time.
Suggestion of possible sales routes strategy
for late entry
Creation of new routes, mixing existing
routes, etc.
Development of the sales strategy for late entry
into the Japanese market

Accounting
General affairs
Registration
Legislation
Personnel
Office

Introduction and mediation for good companies
eligible for partnerships
Development and introduction to a production
base in Japan and Asia
Development of the direct marketing system and
acting as proxy in operations through management
of individual name lists
Development of a system and acting as proxy
for efficient mail order marketing using mass
media such as newspaper and magazine

Development and introduction of sales routes,
and network

Identity strategy appealing to the Japanese
"sensibility"
Japanese language packaging with high appeal,
corporate name, creation of brand logo
Producing sales promotion tools such as
catalogues based on marketing strategy
Development of plan and actual operation of
advertising that will create a sensation in
the mass media
Publicity development that produces immediate
results, based on a long term image vision
Development of the image strategy which
has strong appeal as a late entry product